New Success Design is a Manchester-based creative studio offering expert toy and packaging design services. Led by Sun Ngai, a designer with over 20 years of experience working with Japanese, American, and Hong Kong companies, and holding a Master’s in Design for Kids & Toys from POLI.Design, Politecnico di Milano, we specialize in developing standout licensed and non-licensed products—from concept to production.

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We welcome collaborations with both companies and individuals to create innovative, engaging, and imaginative toys that inspire.

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Explore our portfolio and see how we turn imagination into reality.